Joi Barua is a singer, musician, and lead vocalist of the band Joi. He was born in Assam and is currently based in Mumbai, India. He has lent his voice to many Indian movies including 2010's Filmfare Award Winner (Soundtrack) Udaan and National Film Award Winner Dev D. He was invited as a Fellow at the first INK Conference in 2010, a TED- affiliated multidisciplinary conference, and as an INK Speaker in 2011. He has a mixed musical style incorporating elements of rock, soul, jazz, folk and world music. His debut assamese album Joi- Looking Out of the Window was awarded Best Debut Award(2010) at the Big Asomiya Music Awards organised by Big 92.7 FM, Guwahati. Joi Barua is famous for his advertisement jingles and has been part of few of India's biggest advertisement campaigns in the last few years and has sung ad jingles for Fiat Linea, Vodafone, Reliance, LG, Hero Honda, Nescafe, Club Mahindra, Yatra.com, Raymonds, Tata Tea, Coca Cola Minute Maid, San Frisco Jeans, Kurl-On, Barclays Bank, Horlicks, Alfa One, etc. <a href="https://www.last.fm/music/Joi+Baruah">Read more on Last.fm</a>. User-contributed text is available under the Creative Commons By-SA License; additional terms may apply.